Dear Websites: “Where Do You Want Me to Click?”

Seth Godin’s Knock Knock, ebook is still incredibly relevant – even 10 years after being written and released. So many times, do I see websites that truly lose their narrative. Seth quite clearly writes 2 objectives that should happen when a visitor comes to a site: Turn a stranger into a friend, and a friend into … Read moreDear Websites: “Where Do You Want Me to Click?”

Word of Mouth Marketing Book, Andy Sernovitz: Review, Notes and Quotes

Recently I delved into Andy Sernovitz‘s book, word of mouth marketing: how smart companies get people talking. It’s a good and very useful read for getting some great tips and tricks for online word of mouth coverage. You could argue it’s a basic book, but he does highlight some good points. In particular he highlights … Read moreWord of Mouth Marketing Book, Andy Sernovitz: Review, Notes and Quotes

A Freelancer Course: “Organise and Connect”

How and what can you organise and connect? What? – informal request to attend; Breakfasts, lunches, group meetings and coffees How? – Ask the best CEOs/business developers to come down and talk strategies on recruiting new business and/or dealing with clients with an informal request. List people within your sphere who are disconnected. What do … Read moreA Freelancer Course: “Organise and Connect”

The Best Psychological Tactic for Gaining a New Client

The most important thing is: Taking potential objection and putting it up front. You need to put the reason why the client shouldn’t buy from you first. This dramatically changes the tone of your speech. It shows you understand them, and have courtesy over the time they are investing in the conversation. An example: If you’re … Read moreThe Best Psychological Tactic for Gaining a New Client

A Freelancer Course: “Permission”

How many people would complain if you didn’t send out your newsletter or brochure? 0… But that’s because I don’t have either…Now that’s something to consider. Clearly articulate what promise you make to those that give you permission. There are no promises. I blog occasionally, I don’t write up any value for businesses and I … Read moreA Freelancer Course: “Permission”