Like the fundamentals of great marketing, the book industry is built on two foundations: Trust Attention Trust and Attention interchanges, the more trust that’s built the more attention you gain. But at the same time you can’t build trust without attention. If you are a book lover, and you have a favorite author, and you … Read moreIs the Book Industry Dying?
Seth Godin, is one of my favourite authors, I’ve read books by him before such as Purple Cow, Linchpin and I’ve even taken his course for Freelancers. All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, is essentiality an extension of Purple Cow, but teaches you more fundamentals on redirecting your attention from … Read moreAll Marketers Are Liars – Book Review, Summary, Notes and Quotes