Trust in the Digital World

We complain about an overcrowded digital world. “There’s so much content out there right now.” Yes there is, but we still find a way to consume it. A better question to ask is how do we prioritize what to consume? Are we still roped in by click-bait headlines or misleading email subjects? Or have we … Read moreTrust in the Digital World

The Last Person to Know the Master Plan

The master plan for going forward, building bridges, and innovating change is inspiring for everyone in the business. Hearing the ambitious goal, or the rally call to go and change the status quo empowers employees to go and do their best work. Plans to do big business often start from the top and trickle down … Read moreThe Last Person to Know the Master Plan

Investing in a Department

A good customer service department is a competitive advantage for your business. Great support creates happy customers which creates brand loyalty. Content marketing is a low cost, high reward strategy for visibility and brand awareness. It builds trust with your audiences, which ultimately gives you continued attention (as long as you don’t break that trust … Read moreInvesting in a Department

Strategy Is a Team Game

Whatever environment we’re in there’s always a strategy that’s planned and (hopefully) followed. Generally, the idea of a strategy is to outsmart the opponent by foiling the competitor’s game plan. In business, it’s bettering their acquisition strategy to beat them to more customers. A strategy has to work in unison and everyone needs to fully understand … Read moreStrategy Is a Team Game