How many people would complain if you didn’t send out your newsletter or brochure?
0… But that’s because I don’t have either…Now that’s something to consider.
Clearly articulate what promise you make to those that give you permission.
There are no promises. I blog occasionally, I don’t write up any value for businesses and I don’t have a brochure. The blog is a mix between personal stories and a journal.
What makes your marketing anticipated, personal and relevant?
[It will be] That it is honest and authentic, spoken right to the heart of the issues.
What could you promise that people would look forward to?
A genuinely written helpful piece of text that is relevant, engaging and specific. That when people think: “if I have a problem with my customers and I need some help getting them back, I’ll know where I’ll go to find that solution.” And that place will hopefully be me/here.