So this was one of the first pitches I made. It took a while for me to post this sample just because of an error on my part. Annoyingly I may have missed a good opportunity. I got in touch with Natalie Sisson, and offered her some freework. What I didn’t realise is the Mail app on my mac sent it from my old student email account, which I rarely check nowadays (as there’s no point really), so it took me over a week to reply.
Natalie Sisson is an author and freelancer in many different aspects of gaining work. The part that appeals to me most is she has sussed out a way to manage to bring in various different parts of income into her life through business. This is something I’d really like to learn these days. As we all know, there’s no such thing as a secure career or job these days.
After that intro, here’s my pitch:
After visiting your site countless times, I’ve come up with a few suggestions that could improve your readers’ experience. Here are two of the things I think you need…
1) Professional sounding audio. Right now, whilst the audio quality is good on your podcasts. It is audible that these are not mixed or mastered to a standard that makes vocals clear and easy to hear (think listening through headphones in a busy street).
What it would take: A quick EQ mix, some compression and limiting on the audio signal.
How I could help: I worked as an audio engineer for 3 years, I am used to mixing and mastering. I could easily do this for you, with no delay on your weekly upload schedule.
What are the benefits to you: Your readers and listeners will be able to hear the audio clearly. There will be no muddy sounds in there, or any background noises. Audio will sound like it was professionally recorded even though you record these podcasts on the move.
2) A better archive of your blogs and podcasts. Currently, your blogs and podcasts content is constantly to a high standard. But there will be better pieces of material that gain more reads or listens. Plus people would rather you list them than find them within the archives on the right hand side.
What it would take: A quick update to your site and add a best articles section.
How I can help: Position your top blogs and podcasts into categories so it sells your business and lifestyle image. Introduce a page with categories of top 5 blogs that would archive under Career, Life, Marketing and Interviews & Press.
What are the benefits to you: People come to your site to read great material, but if you analyse your own traffic and where your top hits lay and then list it – this will help old and new readers to your site. They can then search the archives if they want to read or hear more.
And Natalie’s Response was positive:
So I set about editing a sample of one of her podcasts and sent it back to her with exactly what I had done. Of course apologising for that late reply because of the email account mix up.
And that’s how it’s been left.
If there’s anything to consider, Entrepreneurs operate at breakneck speed, a week and a half delay on reply is probably about a 3-4 weeks in the real life. It would be excellent to work with Natalie because of the amount of things I could learn on the way (and career benefits I noted at the top). But I guess the reality, it’s not always possible and of course the learning curve – always check your sending mail address!