How to Become a Better Writer and Other Content Writing Tips for Beginners

For non writers, it’s a common belief that being a good writer is a genetically determined trait. We see it in the same vein as being a natural singer. You’re either born with the vocal ability to belt out a falsetto lullaby pitch perfectly, or your voice should be reserved for your rubber ducky in … Read moreHow to Become a Better Writer and Other Content Writing Tips for Beginners

Showing, Not Telling Is Still the Biggest Hurdle in Content

Many bad guest post samples have come into the Kayako blog recently. One reason was because the page was visible to Google, so Sir Spamalot and his friends were pitching me crap. But mainly what was wrong with the posts is the lack of depth they go into. They insist on telling, not showing. Good writing … Read moreShowing, Not Telling Is Still the Biggest Hurdle in Content

How and Why I Revamped the Kayako Newsletter Design

Please raise your hand if you run an email newsletter and you find getting clicks incredibly tough. Please raise your other hand if you think your newsletter design has something to do with that. Having someone open your email is the ultimate privilege but not providing something that’s relevant to their needs is the ultimate … Read moreHow and Why I Revamped the Kayako Newsletter Design

Without a Mission, Values or a Statement

Not every movement needs a declaration. But it helps focus us on our goals. A mission allows to see what the end result of our actions will materialize as. In business often that’s filling the market with something that didn’t exist in that space before — and to be recognized for occupying that space. Values allow us … Read moreWithout a Mission, Values or a Statement

A Department as a Philosophy

Businesses operate around a certain methodology. They believe in a process that’s best for their customers. For example, being a customer-driven company means revolving your whole organization on catering to the customer. But, being a customer-driven company doesn’t just come out of the blue. It has to come from the top down to the bottom … Read moreA Department as a Philosophy

Blogs Versus Publications

What’s the difference between a blog and a publication? Blogs publish actionable steps. Publications just push stories out as often as possible. With a publication there’s a tendency to write about everything, and often. With a blog you can be focused, and become a master of a subject. Image: Orbit Media As blogs scale, they have … Read moreBlogs Versus Publications

Strategic Steady Growth Isn’t Noticeable

We’re used to hearing about the next big growth hack where the Y axis suddenly shoots off the charts. But growth can’t consistently work like that, growth will always level-out (otherwise the word climax wouldn’t exist). But it’s only rapid changes like this we notice. Why is that? The human body can give us a … Read moreStrategic Steady Growth Isn’t Noticeable

Nice Reading vs Actionable Reading

When a reader tunes into a piece they have a certain goal they want to accomplish. They want to be engaged and taken on a journey. For a writer, the most interesting discovery you can make in both journalism (and fiction) is a transformation someone made in how they view, delivered, and experienced something. And here … Read moreNice Reading vs Actionable Reading