The Dip Book Review and Being the Best Content Marketer

The latest book to go through my hit-list was The Dip, by Seth Godin, a book all about tactical quitting. The innate beliefs we hold about quitting could probably be traced back to our childhood: Quitters never win and winners never quit. This statement was drilled into us via our school teachers and our sports … Read more

All Marketers Are Liars – Book Review, Summary, Notes and Quotes

Seth Godin, is one of my favourite authors, I’ve read books by him before such as Purple Cow, Linchpin and I’ve even taken his course for Freelancers. All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, is essentiality an extension of Purple Cow, but teaches you more fundamentals on redirecting your attention from … Read more

Dear Websites: “Where Do You Want Me to Click?”

Seth Godin’s Knock Knock, ebook is still incredibly relevant – even 10 years after being written and released. So many times, do I see websites that truly lose their narrative. Seth quite clearly writes 2 objectives that should happen when a visitor comes to a site: Turn a stranger into a friend, and a friend into … Read more

Word of Mouth Marketing Book, Andy Sernovitz: Review, Notes and Quotes

Recently I delved into Andy Sernovitz‘s book, word of mouth marketing: how smart companies get people talking. It’s a good and very useful read for getting some great tips and tricks for online word of mouth coverage. You could argue it’s a basic book, but he does highlight some good points. In particular he highlights … Read more

22 Immutable Laws of Marketing Summary

Probably one of the best #marketing books I’ve ever read. A clutter free book and an absolute gem. Read my summary A photo posted by ( on Jun 24, 2015 at 12:41pm PDT Laws of Leadership 1 If you’re introducing the first brand in a new category you should always try to select … Read more

Purple Cow Book Review and How to Apply it’s Lessons

This is another not book review here, this time of Seth Godin’s Purple Cow. For a book that is over 10 years old, it’s crazy how relevant this is still today. It just proves that although interruption marketing has changed and is proven to be ineffective. Seth’s own permission marketing is still very relevant today. … Read more