Full of Reading Guilt? Here Is How to Start Reading

In the tech world where you’re surrounded by incredibly smart people, you want to keep up. And when you want to keep, you might think about how to start reading more books because some of the most successful entrepreneurs and employees are constantly reading books and learning every day. Yet, with so much to do … Read moreFull of Reading Guilt? Here Is How to Start Reading

The Dip Book Review and Being the Best Content Marketer

The latest book to go through my hit-list was The Dip, by Seth Godin, a book all about tactical quitting. The innate beliefs we hold about quitting could probably be traced back to our childhood: Quitters never win and winners never quit. This statement was drilled into us via our school teachers and our sports … Read moreThe Dip Book Review and Being the Best Content Marketer

Is the Book Industry Dying?

Like the fundamentals of great marketing, the book industry is built on two foundations: Trust Attention Trust and Attention interchanges, the more trust that’s built the more attention you gain. But at the same time you can’t build trust without attention. If you are a book lover, and you have a favorite author, and you … Read moreIs the Book Industry Dying?

All Marketers Are Liars – Book Review, Summary, Notes and Quotes

Seth Godin, is one of my favourite authors, I’ve read books by him before such as Purple Cow, Linchpin and I’ve even taken his course for Freelancers. All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, is essentiality an extension of Purple Cow, but teaches you more fundamentals on redirecting your attention from … Read moreAll Marketers Are Liars – Book Review, Summary, Notes and Quotes

Dear Websites: “Where Do You Want Me to Click?”

Seth Godin’s Knock Knock, ebook is still incredibly relevant – even 10 years after being written and released. So many times, do I see websites that truly lose their narrative. Seth quite clearly writes 2 objectives that should happen when a visitor comes to a site: Turn a stranger into a friend, and a friend into … Read moreDear Websites: “Where Do You Want Me to Click?”

Word of Mouth Marketing Book, Andy Sernovitz: Review, Notes and Quotes

Recently I delved into Andy Sernovitz‘s book, word of mouth marketing: how smart companies get people talking. It’s a good and very useful read for getting some great tips and tricks for online word of mouth coverage. You could argue it’s a basic book, but he does highlight some good points. In particular he highlights … Read moreWord of Mouth Marketing Book, Andy Sernovitz: Review, Notes and Quotes

22 Immutable Laws of Marketing Summary

Probably one of the best #marketing books I’ve ever read. A clutter free book and an absolute gem. Read my summary http://adamrogersuk.com/blog/22-immutable-laws-of-marketing-summary A photo posted by Adamrogers.uk (@adamrogers.uk) on Jun 24, 2015 at 12:41pm PDT Laws of Leadership 1 If you’re introducing the first brand in a new category you should always try to select … Read more22 Immutable Laws of Marketing Summary

Trust Me I’m Lying Book Review

Keeping in spirit with my practical guide for reading this book, more-so than a traditional Trust Me I’m Lying book review. I just think it’s important to do a review on a book in a style that can help you in life in many practical ways, especially with a book like this one; a memoir/confessions … Read moreTrust Me I’m Lying Book Review

Purple Cow Book Review and How to Apply it’s Lessons

This is another not book review here, this time of Seth Godin’s Purple Cow. For a book that is over 10 years old, it’s crazy how relevant this is still today. It just proves that although interruption marketing has changed and is proven to be ineffective. Seth’s own permission marketing is still very relevant today. … Read morePurple Cow Book Review and How to Apply it’s Lessons