How to Build an Email List Starting from Zero

Having an email list is the pinnacle aspect of an effective inbound marketing method. Book marketing is one of the best types of inbound marketing out there, and I believe there’s a surprising amount to be learned from book marketers. In my early days of training to be a marketer, I would occupy my spare … Read moreHow to Build an Email List Starting from Zero

Case Study: LinkedIn Advertising Campaign for Web Analytics Company

I attended Silicon Milk Roundabout in May 2015 and managed to pick up a quick gig of putting together some LinkedIn advertising for a web analytics company (that wants to remain anonymous). Here, you can read exactly the work I planned, here is the brief: “Draft a plan to test LinkedIn advertising as an acquisition channel for product … Read moreCase Study: LinkedIn Advertising Campaign for Web Analytics Company

Case study: The Price of Experience Book 2 year Anniversary!

I thought I’d write about a mini anniversary for myself, and that’s because it’s 2 years since the start of realising I quite like marketing. In this post I delve into the very thoughts and processes it took me to realise this and working on The Price of Experience book for my friend Stephanie. The … Read moreCase study: The Price of Experience Book 2 year Anniversary!