Having an email list is the pinnacle aspect of an effective inbound marketing method. Book marketing is one of the best types of inbound marketing out there, and I believe there’s a surprising amount to be learned from book marketers. In my early days of training to be a marketer, I would occupy my spare … Read moreHow to Build an Email List Starting from Zero
I attended Silicon Milk Roundabout in May 2015 and managed to pick up a quick gig of putting together some LinkedIn advertising for a web analytics company (that wants to remain anonymous). Here, you can read exactly the work I planned, here is the brief: “Draft a plan to test LinkedIn advertising as an acquisition channel for product … Read moreCase Study: LinkedIn Advertising Campaign for Web Analytics Company
I thought I’d write about a mini anniversary for myself, and that’s because it’s 2 years since the start of realising I quite like marketing. In this post I delve into the very thoughts and processes it took me to realise this and working on The Price of Experience book for my friend Stephanie. The … Read moreCase study: The Price of Experience Book 2 year Anniversary!
Over at Tuska Toys I wrote their sales copywriting across the homepage and 10 subcategories. My brief was to write up the copy in conjunction with SEO tags and data. [Samples can be found via my delicious tags] Some lessons learned with writing this sales copy, this was surprisingly difficult. If you look at the … Read moreTuska: Sales Copy Case Study