We often rely on our feelings to take action. Am I feeling alert enough to do it? I haven’t had my morning coffee yet. Hmm, I doubt I’ll be able to do it to the standard I’d like. Of course, producing work to a high standard should always be the goal, but it shouldn’t be … Read moreI’ll Do That Perfectly, Tomorrow
Not every movement needs a declaration. But it helps focus us on our goals. A mission allows to see what the end result of our actions will materialize as. In business often that’s filling the market with something that didn’t exist in that space before — and to be recognized for occupying that space. Values allow us … Read moreWithout a Mission, Values or a Statement
Businesses operate around a certain methodology. They believe in a process that’s best for their customers. For example, being a customer-driven company means revolving your whole organization on catering to the customer. But, being a customer-driven company doesn’t just come out of the blue. It has to come from the top down to the bottom … Read moreA Department as a Philosophy
There was time when we sat down in our favorite armchair, played a vinyl, and put headphones on. Nothing but sitting and listening. Music was primary. Now, we have boxes in our pockets that can contain any music we want. And we can listen doing anything we want. That’s the problem. In the age of … Read moreMusic as Secondary
We’re used to hearing about the next big growth hack where the Y axis suddenly shoots off the charts. But growth can’t consistently work like that, growth will always level-out (otherwise the word climax wouldn’t exist). But it’s only rapid changes like this we notice. Why is that? The human body can give us a … Read moreStrategic Steady Growth Isn’t Noticeable
When a reader tunes into a piece they have a certain goal they want to accomplish. They want to be engaged and taken on a journey. For a writer, the most interesting discovery you can make in both journalism (and fiction) is a transformation someone made in how they view, delivered, and experienced something. And here … Read moreNice Reading vs Actionable Reading
Everyone thinks that running a company blog is easy. You just write best practices about your product’s industry and suddenly you’re rich in traffic and email subscribers. What a fallacy. Everyone from the founders to the customer support department have an opinion on what the organization’s blog should be about. These opinions often fall into … Read moreEveryone’s a Content Marketer
Doing something to the standard of good is actually average work. It’s true, the only two types of customer service you’ll hear about are excellent customer service and poor customer service. You’ll never hear someone talk about good customer service, because that’s the benchmark, the standard, the status-quo. Good customer serivce is ordinary. It meets … Read moreIs It Worth Doing If It Isn’t Great?
Change is scary for a lot of people. It challenges a person’s psych, shifts them out of a routine mindset, and asks them to readapt the way they do things. If you imagine a dot in the middle of a circle, that’s where you’re most comfortable. Change moves us out of the center of our comfort … Read moreChallenging Your Comfort Zone
We complain about an overcrowded digital world. “There’s so much content out there right now.” Yes there is, but we still find a way to consume it. A better question to ask is how do we prioritize what to consume? Are we still roped in by click-bait headlines or misleading email subjects? Or have we … Read moreTrust in the Digital World