The Last Person to Know the Master Plan

The master plan for going forward, building bridges, and innovating change is inspiring for everyone in the business. Hearing the ambitious goal, or the rally call to go and change the status quo empowers employees to go and do their best work. Plans to do big business often start from the top and trickle down … Read more

Investing in a Department

A good customer service department is a competitive advantage for your business. Great support creates happy customers which creates brand loyalty. Content marketing is a low cost, high reward strategy for visibility and brand awareness. It builds trust with your audiences, which ultimately gives you continued attention (as long as you don’t break that trust … Read more

Strategy Is a Team Game

Whatever environment we’re in there’s always a strategy that’s planned and (hopefully) followed. Generally, the idea of a strategy is to outsmart the opponent by foiling the competitor’s game plan. In business, it’s bettering their acquisition strategy to beat them to more customers. A strategy has to work in unison and everyone needs to fully understand … Read more

Who’s Your Most Valuable Editor?

There’s nothing more useful than having someone edit your writing. Getting third party feedback can be the breath of fresh air that reinvigorates a piece of writing you so desperately need to bring to life. Intercom praised editors recently, but, with limited resources who’s your most valuable editor? A line editor will keep a close … Read more

What Happens When You Can’t Win the Race?

In the western world we’re obsessed with winning. We have to be first, “if you’re not first your last”, we often tell ourselves. We see this behavior happen everywhere. This includes both our personal, and business lives. For our personal lives it could be how so many families are in crushing debt because they’re trying … Read more