A good customer service department is a competitive advantage for your business. Great support creates happy customers which creates brand loyalty.
Content marketing is a low cost, high reward strategy for visibility and brand awareness. It builds trust with your audiences, which ultimately gives you continued attention (as long as you don’t break that trust privilege).
Knowing this versus investing in this is a different story.
Giving your team the resources to create their best work will have a dramatic effect on your company. Whether that’s wanting more loyal customers, or wanting bigger brand awareness.
Yes, creativity works best on a budget. But even the most creative person cannot make up for lack of investment. Whether that’s investing in a department’s tool kit or hiring a bigger team.