I’ve been very much inspired by Charlie Hoehn’s free PDF book, the recession proof graduate (or RPG). The basis of the program states if you work hard enough and pitch your skills to people you’d love to work with and they find your skills valuable then they’ll take you on.
Here’s my first go to Prof. Richard Wiseman, I’m a huge fan of Richard’s work, and I really believe in his mission to help the general public gain an insight into psychology, and he consistently provides easy steps on how they can apply it to make a better life for themselves. Someone I’d love to work with and reach the next level.
So what did I say? The reason I’m emailing is to offer you my marketing services. Specifically, I would love to make some adjustments to your wordpress page, which will ultimately help you increase book sales and make customers happier. The reason I think this will help is because I noticed your most recent book (night school) is in a tough market, and didn’t quite hit as much success as your book 59 seconds.
And what did I specifically offer as value?
1. Create an incentive for visitors on your page to sign up and subscribe to your newsletter. This could be done by a simple free PDF giveaway on the signup process.
2. Adjust the domain so your website doesn’t redirect you to the wordpress link. This will give you a more professional look and presence online.
3. A more dynamic “about” page: Currently this page has a great deal of text outlining your achievements. While your credentials are impressive, this page doesn’t really capture your personality which will help readers feel more of a personal connection towards you and more likely to buy your products.
4. Create a small section on the homepage where new visitors to your site can read your top 5 blog posts.
5. Adjust content and where it is posted (on your blog and twitter), to create a community and loyal following of your material. A recent case study found that click through rates on twitter is about 1% vs. a click through rate to email subscribers at 25%.
I then I signed off the email with a call to action and asked him to give the go ahead and I’ll begin working on this project right away.
So what did he say?
I have to admit this rejection kind of hurt. I would have loved to have worked with Richard, he does similar things I’d like to do with my career and as a mentor I’d learn a lot.
So the only way to learn from this was asking myself: What could I have done better? And that’s a fairly simple answer, I didn’t give him specifics of what needed to be done, why it needed to be done and what he could get out of it being done. I left him to trust me that it was a good idea. Essentially, trusting someone with no skills to make his website better.
There’s also other angles to consider as well. Perhaps he has a marketer in place via his publisher or he has a contract that doesn’t allow him to send out free work.
But I got back on my internet horse and started sending out emails again!