Opening up another channel to promote your business can feel like a vital step in any marketing strategy. Especially for a new business, as they’re desperate to get the word out. One of the best places to get the word out is on social media, so they want to try it all: Facebook, Twitter, Instagram, Pintrest, YouTube etc.
Getting the word out on all these social media channels is exhausting for any marketing team, let alone a business owner.
Social media is more than just being accountable for the things you post online (which is more important for customer support than marketing).
Social media is more about being consistent. Consistently showing up, consistently showing up with quality, and consistently showing up forever.
Social media comes with a big responsibility.