Whatever environment we’re in there’s always a strategy that’s planned and (hopefully) followed. Generally, the idea of a strategy is to outsmart the opponent by foiling the competitor’s game plan. In business, it’s bettering their acquisition strategy to beat them to more customers. A strategy has to work in unison and everyone needs to fully understand … Read moreStrategy Is a Team Game
Knowledge is impactful. If used in the right way it can nurture someone to believe in a new way of thinking. For example, imagine if you were a calculus teacher and you could choose from two groups to teach. Group one is a room full of 1000 random students, whereas group two is a focused … Read moreThe Knowledge Conundrum
There’s nothing more useful than having someone edit your writing. Getting third party feedback can be the breath of fresh air that reinvigorates a piece of writing you so desperately need to bring to life. Intercom praised editors recently, but, with limited resources who’s your most valuable editor? A line editor will keep a close … Read moreWho’s Your Most Valuable Editor?
Opening up another channel to promote your business can feel like a vital step in any marketing strategy. Especially for a new business, as they’re desperate to get the word out. One of the best places to get the word out is on social media, so they want to try it all: Facebook, Twitter, Instagram, … Read moreOpening up Another Channel to Infinity
In the western world we’re obsessed with winning. We have to be first, “if you’re not first your last”, we often tell ourselves. We see this behavior happen everywhere. This includes both our personal, and business lives. For our personal lives it could be how so many families are in crushing debt because they’re trying … Read moreWhat Happens When You Can’t Win the Race?
Marketers have once again stolen what isn’t theirs: the A/B test. They have repackaged the scientific split test, and turned it into their unique piece of branding. Look, they’ve even hijacked the wikipedia page too. But at least they’ve kept the definition the same: A/B testing is a term for a randomized experiment with two … Read moreThe Third Step in A/B Testing
As writers why do we seek the unobtainable: the perfect first draft? We write a line, read it back, read it one more time, and then hold down backspace. Then we’re back to a blank page and a blinking cursor as our only bit of company. It feels like the more we edit, revise and … Read morePerfectionism and the First Draft
Marketing on the internet holds similarities to life on the school playground. Trust me. Go, browse the internet. Look for any blog post that’s titled “15 Experts Weigh in on [your industry and your customer’s number one problem].” As you scroll through the post you’ll see: number one, is a competitor, number two, an affiliate … Read moreWhat to Do When You’re Not Part of the Cool Gang
Writer’s block is man made. It was a coinded phrase by psychoanalyst Edmund Bergler in 1947. Yet, we’re the only group suffering with this problem. The publishing industry has been around for 500 years, and before the 1800’s no one had any issues writing. Why are we first to have discovered the problem? Because writing … Read moreWriter’s Block Isn’t Real
When you publish a blog post for SEO, they’re often met with a sigh by your loyal readers. Yet, without SEO you don’t have any readers. Thought leadership is for your innovators and your early adopters. This is your first 100 customers and your first 1000 subscribers. SEO is for longevity, and for consistent traffic. … Read moreThought Leadership vs. SEO. Who Do You Write For?