Not every movement needs a declaration. But it helps focus us on our goals. A mission allows to see what the end result of our actions will materialize as. In business often that’s filling the market with something that didn’t exist in that space before — and to be recognized for occupying that space. Values allow us … Read moreWithout a Mission, Values or a Statement
In the tech world where you’re surrounded by incredibly smart people, you want to keep up. And when you want to keep, you might think about how to start reading more books because some of the most successful entrepreneurs and employees are constantly reading books and learning every day. Yet, with so much to do … Read moreFull of Reading Guilt? Here Is How to Start Reading
The latest book to go through my hit-list was The Dip, by Seth Godin, a book all about tactical quitting. The innate beliefs we hold about quitting could probably be traced back to our childhood: Quitters never win and winners never quit. This statement was drilled into us via our school teachers and our sports … Read moreThe Dip Book Review and Being the Best Content Marketer
Like the fundamentals of great marketing, the book industry is built on two foundations: Trust Attention Trust and Attention interchanges, the more trust that’s built the more attention you gain. But at the same time you can’t build trust without attention. If you are a book lover, and you have a favorite author, and you … Read moreIs the Book Industry Dying?
Recently I delved into Andy Sernovitz‘s book, word of mouth marketing: how smart companies get people talking. It’s a good and very useful read for getting some great tips and tricks for online word of mouth coverage. You could argue it’s a basic book, but he does highlight some good points. In particular he highlights … Read moreWord of Mouth Marketing Book, Andy Sernovitz: Review, Notes and Quotes
Probably one of the best #marketing books I’ve ever read. A clutter free book and an absolute gem. Read my summary http://adamrogersuk.com/blog/22-immutable-laws-of-marketing-summary A photo posted by Adamrogers.uk (@adamrogers.uk) on Jun 24, 2015 at 12:41pm PDT Laws of Leadership 1 If you’re introducing the first brand in a new category you should always try to select … Read more22 Immutable Laws of Marketing Summary
The book the Long Tail or my edition the Longer Long Tail is a fantastic read. I guess I read it probably ten years too late, but if you can get a hold of it I could not recommend it any more. This is the book that will show you how the internet and web … Read moreThe Long Tail: A Lesson Learned in Web-Economics
Keeping in spirit with my practical guide for reading this book, more-so than a traditional Trust Me I’m Lying book review. I just think it’s important to do a review on a book in a style that can help you in life in many practical ways, especially with a book like this one; a memoir/confessions … Read moreTrust Me I’m Lying Book Review
I thought I’d write about a mini anniversary for myself, and that’s because it’s 2 years since the start of realising I quite like marketing. In this post I delve into the very thoughts and processes it took me to realise this and working on The Price of Experience book for my friend Stephanie. The … Read moreCase study: The Price of Experience Book 2 year Anniversary!
This is another not book review here, this time of Seth Godin’s Purple Cow. For a book that is over 10 years old, it’s crazy how relevant this is still today. It just proves that although interruption marketing has changed and is proven to be ineffective. Seth’s own permission marketing is still very relevant today. … Read morePurple Cow Book Review and How to Apply it’s Lessons