Not every movement needs a declaration. But it helps focus us on our goals. A mission allows to see what the end result of our actions will materialize as. In business often that’s filling the market with something that didn’t exist in that space before — and to be recognized for occupying that space. Values allow us … Read more
Businesses operate around a certain methodology. They believe in a process that’s best for their customers. For example, being a customer-driven company means revolving your whole organization on catering to the customer. But, being a customer-driven company doesn’t just come out of the blue. It has to come from the top down to the bottom … Read more
Doing something to the standard of good is actually average work. It’s true, the only two types of customer service you’ll hear about are excellent customer service and poor customer service. You’ll never hear someone talk about good customer service, because that’s the benchmark, the standard, the status-quo. Good customer serivce is ordinary. It meets … Read more
The master plan for going forward, building bridges, and innovating change is inspiring for everyone in the business. Hearing the ambitious goal, or the rally call to go and change the status quo empowers employees to go and do their best work. Plans to do big business often start from the top and trickle down … Read more
A good customer service department is a competitive advantage for your business. Great support creates happy customers which creates brand loyalty. Content marketing is a low cost, high reward strategy for visibility and brand awareness. It builds trust with your audiences, which ultimately gives you continued attention (as long as you don’t break that trust … Read more
Who’s job is it to think of the next big idea? Create the next big thing? Or solve your industry’s biggest problem? It’s easy to look at our founders or leadership team and say “you need to do your job so I can do mine.” But, where does that get you? Further away from the … Read more
Whatever environment we’re in there’s always a strategy that’s planned and (hopefully) followed. Generally, the idea of a strategy is to outsmart the opponent by foiling the competitor’s game plan. In business, it’s bettering their acquisition strategy to beat them to more customers. A strategy has to work in unison and everyone needs to fully understand … Read more