Many bad guest post samples have come into the Kayako blog recently. One reason was because the page was visible to Google, so Sir Spamalot and his friends were pitching me crap. But mainly what was wrong with the posts is the lack of depth they go into. They insist on telling, not showing. Good writing … Read moreShowing, Not Telling Is Still the Biggest Hurdle in Content
We often rely on our feelings to take action. Am I feeling alert enough to do it? I haven’t had my morning coffee yet. Hmm, I doubt I’ll be able to do it to the standard I’d like. Of course, producing work to a high standard should always be the goal, but it shouldn’t be … Read moreI’ll Do That Perfectly, Tomorrow
When a reader tunes into a piece they have a certain goal they want to accomplish. They want to be engaged and taken on a journey. For a writer, the most interesting discovery you can make in both journalism (and fiction) is a transformation someone made in how they view, delivered, and experienced something. And here … Read moreNice Reading vs Actionable Reading
Did you know: 4 out of 5 of bloggers write outside of work hours? Creating a first draft is a private practice. It’s hard to share a first draft because it takes a certain level of comfort to be ready to share. This is why writing in a public place is hard work. But writing … Read moreWhere Should You Write?
It’s for you. Both the second person “you”, and the reader that is “you” – the person seeking the answer, fact or story. But the act of writing, who is that for? It’s for yourself, not your business or industry blog, but the small act of writing everyday that helps you fall in love with … Read moreWho Is Writing For?
Knowledge is impactful. If used in the right way it can nurture someone to believe in a new way of thinking. For example, imagine if you were a calculus teacher and you could choose from two groups to teach. Group one is a room full of 1000 random students, whereas group two is a focused … Read moreThe Knowledge Conundrum
There’s nothing more useful than having someone edit your writing. Getting third party feedback can be the breath of fresh air that reinvigorates a piece of writing you so desperately need to bring to life. Intercom praised editors recently, but, with limited resources who’s your most valuable editor? A line editor will keep a close … Read moreWho’s Your Most Valuable Editor?
As writers why do we seek the unobtainable: the perfect first draft? We write a line, read it back, read it one more time, and then hold down backspace. Then we’re back to a blank page and a blinking cursor as our only bit of company. It feels like the more we edit, revise and … Read morePerfectionism and the First Draft
Writer’s block is man made. It was a coinded phrase by psychoanalyst Edmund Bergler in 1947. Yet, we’re the only group suffering with this problem. The publishing industry has been around for 500 years, and before the 1800’s no one had any issues writing. Why are we first to have discovered the problem? Because writing … Read moreWriter’s Block Isn’t Real
The job of a writer is different to a blogger. A blogger usually writes a vulnerable, journal like entry. A writer notices things and comments on them. The job of a writer is hard because self-awareness is hard. What even is self-awareness in writing? It’s the ability to speak up about shared truths, shared principles, … Read moreThe Job of a Writer