Knowledge is impactful. If used in the right way it can nurture someone to believe in a new way of thinking.
For example, imagine if you were a calculus teacher and you could choose from two groups to teach. Group one is a room full of 1000 random students, whereas group two is a focused room full of 50 of the best students in the school, which one would you choose?
While group one would give you more reach to more students, it’s quite obvious no one’s going to learn any calculus… Whereas with group two, if you’ve presented the information well and it captures their attention, they’re more likely to understand your lesson.
The same applies for advertising. You don’t want to target everyone, you want to target the relevant people.
These examples – like the one above – happen in your mind when you’re learning about a new subject.
As you’re reading or watching you begin to pattern match, thinking of everything as metaphors to help your understanding, X is like X.
But, as you become more knowledgeable the metaphors start to slip away because you don’t need a helping hand to understand them anymore. Because you just do.
If we’re passionate about understanding and convincing an audience into a new way of thinking. It’s important that we note these little metaphors down. After all, if they helped us understand the best practices in running an NPS analysis — or what one even is — then why can’t they help someone else understand?
The metaphors and analogies are an essential part of your learning and your audience’s. Don’t forget to take notes of your mental dialogue.