We complain about an overcrowded digital world. “There’s so much content out there right now.” Yes there is, but we still find a way to consume it.
A better question to ask is how do we prioritize what to consume?
Are we still roped in by click-bait headlines or misleading email subjects? Or have we wised up to trust certain writers, brands or publications?
For most it’s the latter.
What get’s our attention in the crowded digital world isn’t what stands out, but what captures our trust. Only once the writer, brand or publication has built that trust will we give them our attention.
Do click-rates, open-rates, or acquisition rates really out-weigh importance of context when trust is so fragile in the digital world?